Max Launches New Sports Tier Covering MLB, NHL, and NBA Seasons

Warner Bros. Discovery’s recent announcement of a live sports tier addition to its Max streaming service has generated significant buzz in the media landscape. This change, scheduled for release on Thursday, October 5, introduces the Bleacher Report Sports add-on, which will be accessible free of charge until February 29, and subsequently priced at $9.99 per month.

The new sports tier is set to offer an extensive array of content, including 300 live games annually from Major League Baseball, National Hockey League, National Basketball Association, the March Madness college basketball championship tournament, and other leagues. Additionally, viewers can look forward to enjoying The Match golf events and studio programming, such as the popular Inside the NBA with Charles Barkley and his fellow analysts.

The strategic move by Warner Bros. Discovery reflects a growing trend in the industry as media companies seek to diversify their direct-to-consumer services, aiming to attract and retain subscribers while transforming financial deficits into profits. This innovative approach to streaming aligns with the company’s commitment to providing a comprehensive entertainment experience.

JB Perrette, the CEO and president of Warner Bros. Discovery’s global streaming and games division, expressed enthusiasm about the new offering, emphasizing the exceptional quality and variety of live sports programming available on Max. With an emphasis on the immersive sports experience, the addition of the Bleacher Report Sports add-on reinforces the streaming platform’s position as a comprehensive destination for diverse entertainment content.

Luis Silberwasser, the chairman and CEO of Warner Bros. Discovery Sports, emphasized the company’s ambition to cater to a broad audience, showcasing an extensive selection of premium sports content while highlighting the engagement strategies employed by Bleacher Report to captivate a younger demographic of sports enthusiasts. The introduction of the multi-sport product on the Max platform is expected to meet the evolving demands of both casual and hardcore sports fans, enhancing their viewing experience.

Furthermore, the integration of live game coverage with pre- and post-game programming, as well as a rich library of VOD content, including sports documentaries and highlights, promises an immersive and comprehensive sports viewing experience for subscribers. Additionally, the inclusion of a diverse range of live videos from Bleacher Report, including exclusive coverage of notable events like the NFL Draft and engaging podcasts featuring renowned sports personalities, further enriches the content offerings on Max through the B/R Sports Add-On.

During the early trial phase, the Bleacher Report Sports tier will showcase a variety of thrilling events, including the MLB postseason, NHL games, NBA Opening Night, and major tournaments such as the NHL Winter Classic and the NBA All-Star festivities. Moving forward, fans can look ahead to highly expected sporting events like the NCAA Division I Men’s Basketball championship game, the NHL Stanley Cup playoffs, and the NBA playoffs, ensuring a seamless stream of exciting content throughout the subscription duration.

As Warner Bros. Discovery continues to expand its content offerings on the Max streaming service, the company aims to establish itself as a premier destination for sports enthusiasts, bolstering its competitive edge in the evolving streaming landscape. The rollout of the Bleacher Report Sports add-on signals a significant step towards providing a holistic entertainment experience for viewers, setting the stage for a dynamic and engaging streaming platform that caters to diverse audiences worldwide.

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Gary Wilson

Gary is a geeky-binge watcher who loves to pen down all that he watches. The night-owl has just got two hobbies, binge-watching all the latest shows and writing everything about them.